A cleaner home without cleaning more? It’s possible with a smarter carpet. We are proud to now carry The Cleaner Home Collection by Phenix Flooring because it offers a refined look and feel with tough stain resistance, proactive odor removal and 24/7 protection against the growth of bacteria and mold. It’s the smarter carpet.
The research Phenix Flooring has done shows that a growing number of consumers want a healthier, cleaner home to support a healthy lifestyle.
Almost half of all consumers see value in the added benefit of antimicrobial protection.
Two-thirds of consumers express concern about their day-to-day exposure to bacteria.
Nearly 90% of people use products with antimicrobial technology.
Consumers seek to buy products with antimicrobials made specifically by trusted brands like Microban.
There’s a market for carpet with built-in antimicrobial protection, and it’s worth $1.2 billion dollars in the US.
Antimicrobials like Microban technology are a benefit people will pay more for.
People want to feel like their families are safe and healthy, and antimicrobials give them this control.
Phenix is bringing consumers a carpet with this benefit – the Cleaner Home Collection proactively gives you a cleaner, healthier home.
Actively fights off bacteria, mold and mildew with built-in Microban antimicrobial.
Actively neutralizes household odors with built-in SureFresh odor capture technology.
Looks and feels luxurious, with 100% solution dyed Opulence HD fiber that’s inherently stain resistant (including pet stains) and incredibly soft.
What makes the Cleaner Home Collection special is that we’re working with Microban, the most recognized brand of antimicrobial in the industry.
Microban technology is already found in products throughout the house: doorknobs, faucets, cutting boards, air filters, clothing, shoes.
Microban is the brand used by top consumer brands like Rubbermaid, Martha Stewart Living, Moen and Gap.
Microban created the website TheCleanerHome.com, which gives consumers an easy way to learn about and find all the household products and brands that use Microban technology.
Cleaner Home carpet empowers consumers with the knowledge that having a cleaner home isn’t about cleaning more – it’s about using smarter products that do more for you.
Incredibly soft touch, suede-like texture and high-definition color placement delivers clean design that looks as good as it feels.
Protection You Can Count On
Microban is safe and effective against bacteria and mold growth. You’ll find it in household items, clothing and medical equipment.
The SureFresh odor eliminating technology captures bad odors from the air and neutralizes them, improving air freshness.
A Cleaner Home Without Cleaning More
The Cleaner Home Collection is the only carpet with built-in Microban product protection. This active technology is always working to keep the carpet cleaner for you.
Surfaces with Microban technology remain 99%* cleaner from bacteria and odors than untreated surfaces.
Microban technology protects 24/7 against the growth of bacteria, mold and mildew that can cause stains, odors and product deterioration.
On an unprotected surface, bacteria can double every 20 minutes. Microban technology works continuously on the product to help it remain cleaner between cleanings.
Microban antimicrobial technology is safe to use and proven effective against bacteria and fungal growth on the product. You will find it in household items, clothing, medical equipment, military gear and more.
*In lab studies, surfaces treated with Microban technology are protected against 99% of the bacteria and odors found on unprotected surfaces.